Ask For What You Need

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I’ve been working on marketing Pitching & Closing and am learning a lot in the process. I have never done any form of marketing before (other than perhaps my own personal brand) and it’s been an interesting experience understanding how to spread the word. Part of this marketing means asking people for various things: favors, purchases, introductions etc.

In this process, I have also had to learn very quickly how to ask for what you need, not what you think the other person wants to hear. This is a common need in sales and business development and is a very practical skill to have.

For example, Alex and I have been speaking with various universities and academic institutions about using the book in classrooms. Having to make the ask outright: is there any way a professor, teacher or department would consider adding it to the curriculum? Even if you think it isn’t entirely feasible for the other side to meet your exact needs, making the full ask makes it easier for the other side to meet you halfway.

It’s as simple as ripping off the bandaid and knowing very clearly what you need from the other side. Make your ask specific and detailed (like, I’d like you to consider using the book in this particular course for 1 semester as a trial-run), and the other side will be able to form its opinion – and hopefully say yes. The worst thing that happens is you get a “sorry, we can’t help you at this time.” But the clearer and more precise the ask, the more likely it is that you can find a compromise for both parties.

Ask For What You Need

Whom to Follow

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I ordinarily keep a Chinese wall up on here in posting about the platform on which I work, but lately I’ve been solicited for advice on whom to follow. My opinion is one of many, but since I am a frequent-user, I thought I would share my latest advice on some of my favorite accounts to follow on Twitter.

Everyone has his or her own follow philosophy. I am not a static follower but rather a rotator: I follow an account of a “trial run,” and if after 30 days or so (not scientific) I don’t find I derive much value, I usually unfollow or replace the follow. In addition, I find that certain accounts do it for me at certain stages of my business cycle/personal interests/macro interests and then stop being of use, and so I’m happy to unfollow and rotate the account. As a result, I’ve followed some interesting and far-ranging accounts, but I keep my feed clean and decluttered. Follower count right now? 420.

Disclaimer: I don’t personally know anyone on this list, so it’s just my genuine sentiments here and people I enjoy following (of late).

  1. Alyson Shontell (@ajs) – Alyson is a reporter for Business Insider, and I find she always has good insights on the tech markets in an actionable way. I learn a lot about cool, interesting products or the philosophies of important people in the tech space from her feed.
  2. Faces In Things (@facespics) – I’m not sure why I find this account so hilarious or entertaining, but it never disappoints. People submit images of things that looks like faces (but aren’t meant to).
  3. Rob Delaney (@robdelaney) – sharp and incredibly sardonic stand-up comedian who occasionally challenges Walmart and Lena Dunham. It’s basically a crime not to follow him.
  4. Marc Andreesen (@pmarca) – Marc is a prolific VC and has also become an incredibly active Tweeter since the start of 2014 (he’s racked up almost 24k Tweets in that time). He’s the father of the tweet rant and inventor of the “1/, 2/, 3/” syntax.
  5. Magic Pics (@magicpixx) – autoreplies to tweets of yours, at random, with a seemingly-related photo of your tweet. They often don’t match. Hilarity ensues.

Honorable mentions:

Saved you a click (@savedyouaclick)

Karl the fog (@karlthefog)

Who are some of your favorites? What’s your follow strategy? Tweet @ me.

Whom to Follow

Getting Over that Fear of Public Speaking

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Me, prepping before a presentation; photo cred @troy

Many people are afraid of speaking in front of large crowds. The idea of getting up in front of 10, 100 or even 1000 people and speaking can be incredibly daunting, even if the speech is prepared right there in front of you. The glare of the lights, the eyes beaming down on you, etc…

Public speaking is par for the course as you operate in the professional world. In order to gain credibility, prominence or legitimacy, at some point you will have to face the fear of doing so. The whole point of speaking in front of a group is to persuade them to listen and believe what you have to say: to get a point across effectively and articulately.

The most common way of getting around public speaking is by generally ignoring it, perhaps shying away from opportunities to present, until the moment you absolutely have to get up and speak, and then freaking out. Instead, here are some tips I use for public speaking to make it less nerve-racking and more effective.

1. Face the music: whether you like it or not, you’re going to have to give a presentation publicly. The earlier you recognize this and come to terms with it, the easier it’s going to be.

2. Find opportunities to practice public speaking that are lower-impact. Participate in larger meetings. Ask questions in public fora (you know me!). Get your voice out on a larger scale that doesn’t involve a soliloquy to warm yourself up.

3. Practice, Practice, Practice: there is no such thing as being over-prepared for a public speaking event. Winging it simply isn’t an option, and people will sense that you are floundering, which will cause a perpetual cycle of insecurity. Begin practicing 2 nights before the event. Write it out. Read it through. Say it in the mirror, recite it in the shower, and try to get yourself an audience of 1-2 to listen to you.

Force yourself to say the whole thing through. Whether it’s a presentation or a speech, making sure you are comfortable with an entire run-through is critical. There are often talking points at the end that never get practiced, and can be taxing at the end of the speech to land a clean ending without.

4. Speak slowly and decisively. This is something I have a lot of trouble with since I’m a fast talking New Yorker. But when you get up on stage, other people are hanging on every word you say. Speak slowly so that they can comprehend. Pause appropriately for effect. And be decisive in your word delivery so that the audience is convinced of your word choices.

5. Recite, but don’t memorize. You’ll psych yourself out if you try to memorize a whole monologue. It’s easier if you have slides in the presentation to serve as mile-markers, but in general memorization usually causes downstream effects during the time of your presentation. Often times when you memorize something and you forget to say a line, you lose your place and are unable to continue.

Instead what I do is structure it in terms of thought progression and let the words say themselves. Plus, when I am practicing, I find that I repeat the same phrases when expressing a sentiment enough times that I am comfortable with a few different ways of saying what I mean. That way, I ensure that it will come out effectively during the actual presentation.

6. Talk to the forehead. I was once given the advice that speaking to people’s foreheads in the audience is an effective way to deliver eye contact. You are still looking at your audience members without getting locked into anyone’s gaze, which itself can be distracting. In addition, scan the audience by directing your attention to one area of the room during one thought, and then moving the focus to a different area at the next.

7. Take up space. Women especially are less inclined to do this, but taking up space lowers your anxiety and exudes a sense of confidence, even if it’s not really there. Open your legs and broaden your shoulders (especially you, ladies!) It’ll make you feel relaxed, and if anything it’ll fool your audience into thinking you know what you’re saying.

8. Don’t fiddle with the clicker, your hands, etc. Nervousness tends to manifest itself in habits like playing around with a slide changer, waving your hands or placing them in your pockets. This can only be distracting to your audience and demonstrates weakness and insecurity. Most importantly, never touch yourself (head on forehead, hand on elbow, etc). It’s considered to be rude but also shows nervousness.

9. Engage (with) the audience. Where possible, try to ask questions or elicit some type of response from the audience. The more candid you can make your speech sound, the more you will naturally pause for breaks for things like laughter or emotion. And don’t forget, just because you’ve practiced a line until the joke becomes tired, doesn’t mean that your audience has already heard it. They’ll probably still be inclined to laugh – at least, a little.

10. Breathe. Take pauses between thoughts and deep breaths between sentences. Give the audience time to catch up with you. It will feel unnerving and unnatural, but in hindsight, it’s always for the best.

 

Getting Over that Fear of Public Speaking